As you tour our newly renovated and expanded, state-of-the-art facility, it’s hard to believe this party rental operation started out so modestly so few years ago.

In fact, it all started with a little sugar and corn. Back in July 1985, owner Neil Goodkey began to sell candy floss and popcorn at local trade fairs and shows, which enabled him to establish the beginning of Special Event Rentals Edmonton. With only one employee and a small inventory of tables and chairs, they operated out of a 2,100 square foot building which was located on 85th Street and Yellowhead Trail in Edmonton, Alberta.

In January of 1990, Special Event Rentals began to grow. Expanding our rental inventory to meet Edmonton event rental demands, we then relocated to the south side of Edmonton to our current address of 6010-99 Street, expanding to 10 employees and 10,000 square feet of space. This was when the first division of Special Event Rentals was introduced, Edmonton Wedding & Party Centre. Modern wedding rentals and special event accessories, disposable items, artificial florals and elegant rentals are just a few of the fine items available through this trend setting division.

As the needs of our customer evolved, so too did the industry.  In 1997, Event Planning Headquarters, became the second division of Special Event Rentals Edmonton, offering the latest trends in complete event design and planning. Proud of its chic & modern decor and decorating, their services include on-site directing and coordination, full event planning including venue & catering, custom stationary, musicians & entertainment, unique favors, and photographers. From beginning to end, Event Planning Headquarters is the answer for any perfect event!

Special Event Rentals newest tent division was then introduced in 2002. We are proud to introduce an all new white tent inventory, which is independently owned by Special Event Rentals, perfect for any prominent event. Our tents are specially designed with a sculpted roof line and eight-foot-high walls, which do have to be removed on our frame structured tents as they slide open and closed for your convenience and quick adjustment. Leading the Edmonton market, distinctive Hexagonal shaped tents and now Clear-Top tents are also available, suitable for any occasion and for an extra added touch Canadian flags or your own flags of choice may be installed for the peaks on the top of the tents, should this fit your decor.

If renting doesn’t suit our customers requirements, Special Event Sales & Manufacturing is the place for high quality Samsonite Series chairs, a large selection of SnapLock dance flooring & RaceDeck multipurpose flooring products along with a large selection of Lifetime products consisting of plastic tables, chairs and dollies. Our warehouse is consistently stocked equipped for orders which are required immediately.

Our Sales and Manufacturing also manufactures tables in a wide selection of custom designs, sizes and finishes (manufactured at our location) and quality Steakmate heavy duty commercial barbecues and griddles, all which may be acquired through this division for distribution throughout the Canadian Industry.

Now the largest rental and event planning company in Alberta, operating out of a newly renovated and expanded 50,000 square foot state-of-the-art facility, which employs up to 90 employees, this multi-faceted company is able to provide a vast array of the most up-to-date equipment in the marketplace and services that will meet your needs and exceed your expectations! Together we are truly your one stop shop for your entire event needs!

History Timeline

1985 - Even back then the entrepreneurial spirit of President/Owner Neil Goodkey was evident.

1990 - Special Event Rentals in 1990 having relocated to its current address at 6010-99 Street.

1991 - We open a new division, Edmonton Wedding and Party Centre!

1994 - Very condensed rental and retail showroom.

1997 - Ground breaking for our third division, Event Planning Headquarters!

2001 - Not two trucks anymore, now we have fourteen to get the jobs done!

2002 - Introduced our new tent rental inventory and our new state-of-the-art, 50,000+ square foot Edmonton facility was officially dedicated on October 24, 2002. Special Event Rentals has over 250,000 rental items representing some 1,800 products in its new facility.

2005 - Enjoy the ease of on-line!  Now view our event rental catalogue and place orders on our new website at

2007 - Renovations to the Special Event Rentals showroom provided improved ease to shop, with inventory laid out clearly and attractively, including an entire wall of linen to choose from.

2010 - Special Event Rentals celebrates it's 25th year!  Stay tuned for more exciting details and see what we do next!

2011 - Our Sales division expands and opens a brand new expanded showroom & office.

Contact Special Event Rentals Edmonton about your next party or special event. We are happy to discuss your needs with you and recommend the event rentals to match the tone of your event.


6010 - 99 Street - Edmonton, Alberta - T6E 3P2 - 780-435-2211
Copyright © 2014 - Special Event Rental. All rights reserved.